Challenge:
Make direct response ads for InstaTox with multiple thumb stops to A/B test and then optimize for maximum conversions.
Solution:
Multiple variations of thumb stops were made to test and increase view rates and in turn conversions. All variations were formatted in 9:16 and 4:5 in order to test in multiple platforms including TikTok, Instagram, and Facebook. These two examples shown were the highest converting, one for showing the product actively coming out of the tube and the other for showing the results right up front yielded the best results.
Client:
Serious Skincare
Role:
Video Editor, Videographer (one clip)